About the company

What we do

Niche Site Media FZCO is an advertising research and social media marketing company based in Dubai, United Arab Emirates. We help brands, agencies and publishers reach narrow, well-defined digital audiences — the kind where general marketing advice tends to fall over.

The work splits into two halves. The first is research and consultancy: finding out where a specific audience actually is, what it costs to reach, which placements are worth buying, and whether a campaign delivered what it promised. The second is execution: social media marketing campaigns run end to end, from strategy and content through to paid distribution and reporting.

Where our research comes from

Alongside client work we operate our own specialist content websites and email newsletters. They matter because they keep the advice honest. We see real subscriber behaviour, real placement performance and real advertiser demand in the niches we cover, rather than working from published industry benchmarks that may or may not apply.

Where it genuinely suits a client, we may also arrange sponsorship placements within those properties. When we do, we say so plainly — a recommendation to advertise somewhere we have an interest is disclosed as such, every time.

How we work

Every engagement is quoted in writing against a specific brief, confirmed in writing before work starts, delivered on agreed dates, and invoiced in US dollars on net 30 terms. We report on what was delivered rather than asking clients to take it on trust.

We turn down work we do not think we can do well, and we would rather say a niche is not worth advertising in than take a fee for finding out slowly.